Saturday, January 7, 2012

Takin' it to the Streets- ISE is January 19-22!

Gone Fishin’ Marine may be your friendly neighborhood boat dealer, but our family-owned-and-operated business is consistently on the national map as a Boating Industry Magazine Top 100 Dealer- in fact, 2011 marked Gone Fishin’s fifth year in the Top 100. To land a spot on the prestigious list, we submitted what felt like reams of paperwork to a panel of independent industry experts who examine and compare dealerships across the country.

The evaluation covered the entire operation from customer satisfaction ratings, to sales and service department practices, to overall business management and marketing programs. Boating Industry Magazine’s criteria leave no stone unturned, and for a “small” dealer to come up on the list with such consistency is really an accomplishment! In the excitement of that honor, GFM plans to really celebrate the new year, and pull out all the stops for Sacramento’s International Sportsmen’s Expo, January 19-22.

Boat shows, the biggest of which is ISE, make up a major portion of Gone Fishin’s marketing year (to the tune of nearly 6000 square feet of exhibit space this time around). But the term “boat show” is nowhere near where it ends for our ISE plans. As a full-service dealership, GFM has something to offer to all on-the-water sportsmen. If the boat is fine, but your engine could use an overhaul or replacement, there’s already a lot to chat about with the service staff there.

Boat shoppers can enjoy numerous benefits dealing with a Top 100 dealer (besides the enormous inventory to choose from)- the shop will have boat show special financing options for qualified credit buyers, bulk rates for boat insurance coverage, and 3 year maintenance plans from Gone Fishin’s Certified Premier service department at a major discount off retail pricing.

Already have a boat? Then the fun has only begun- besides just strolling by to see what’s new on the market, current boat owners can sign up for programs like Triton Gold tournament rewards, the 2012 Triton Owners Tournament or Bass Pro’s Tournament Reward$ program. GFM’s service department will have a variety of custom-built specials on tap to keep your boat safely and reliably asail for the new season; plus discount offers for fishing equipment, boating accessories, and parts.... You name it, Gone Fishin’ can help.

Boat or no, everyone is welcome to grab the information at the show and later join GFM’s extracurricular offerings like Ultimate Bass University, boater education courses, and on-the-water boat tests. All this. All at ISE.

Stop by the Dixon, CA shop for a discount coupon, and plan on coming to Cal Expo between January 19-22. See www.gfmarine.com for more details and follow along at facebook.com/pages/Gone-Fishin-Marine for previews and special announcements and promotions!

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